Privacy Policy

Privacy Policy

Last updated: January 15, 2026

At Guru, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our dating profile improvement service.

1. Information We Collect

Personal Information

When you use our service, we collect the following personal information:

  • Name: To personalize your profile and communicate with you
  • Age: To ensure age-appropriate content and comply with legal requirements
  • Height: To help us craft an accurate profile description
  • Country: To provide location-relevant advice and services
  • Email Address: For account management and order communications
  • Photos: Images you provide for profile optimization and analysis
  • Dating History and Preferences: Information about your dating goals, interests, and relationship preferences
  • Profile Information: Your existing dating profile content and screenshots

Payment Information

We use Stripe as our payment processor. We do not store your full credit card details on our servers. Payment information is securely handled by Stripe in compliance with PCI DSS standards.

Automatically Collected Information

When you access our website, we may automatically collect certain information, including:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on our site
  • Referring website addresses

2. How We Use Your Information

We use the information we collect to:

  • Create and optimize your dating profile
  • Provide personalized recommendations and advice
  • Process your orders and deliver our services
  • Communicate with you about your order status and any updates
  • Respond to your inquiries and provide customer support
  • Improve our services and develop new features
  • Send you marketing communications (only if you have opted in)
  • Comply with legal obligations and enforce our terms
  • Detect and prevent fraud or abuse

3. How We Store and Protect Your Information

We take the security of your personal information seriously. All data you provide, including your photos, name, age, height, and country, is stored in a secure environment with appropriate technical and organizational measures to protect against unauthorized access, alteration, disclosure, or destruction.

Security measures include:

  • Encrypted data transmission using SSL/TLS protocols
  • Secure cloud storage with access controls and encryption
  • Regular security assessments and updates
  • Limited access to personal data on a need-to-know basis
  • Employee training on data protection and privacy

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Guru Dating Profile Writers

To provide our core service, we share your personal information (including your name, age, height, country, photos, dating history, and preferences) with our professional dating profile writers ("Gurus"). This sharing is essential for them to craft your personalized dating profile and provide you with tailored recommendations. All Gurus are bound by strict confidentiality agreements and are required to handle your information securely and professionally.

Internal Team Access

Our administrators and employees may access your information for the following purposes:

  • Quality Control: To ensure our Gurus are providing high-quality service and that your profile meets our standards
  • Customer Support: To respond to your inquiries and resolve any issues with your order
  • Content Moderation: To monitor for and address any inappropriate, offensive, or prohibited content
  • Technical Support: To troubleshoot technical issues and maintain our platform

All team members with access to user information are trained on data privacy and security protocols and are required to maintain confidentiality. Access is limited to only those employees who need it to perform their job functions.

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, such as:

  • Payment processors (Stripe)
  • Cloud hosting providers
  • Email service providers
  • Analytics providers

These parties are obligated to keep your information confidential and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers

If Guru is involved in a merger, acquisition, or sale of assets, your personal information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

Specifically, we retain:

  • Account information for the duration of your active account
  • Order and service delivery information for a minimum period required for customer support and legal compliance
  • Marketing communications records until you unsubscribe

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to certain exceptions)
  • Portability: Request a copy of your data in a structured, machine-readable format
  • Objection: Object to our processing of your personal information
  • Restriction: Request restriction of processing under certain circumstances
  • Withdraw Consent: Withdraw your consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at hello@guru.dating. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Marketing Communications

You can opt out of receiving marketing emails from us by clicking the "unsubscribe" link in any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you non-promotional emails related to your account and our services.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve our website performance and functionality
  • Provide personalized content

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our services, you consent to the transfer of your information to these countries. We will take appropriate measures to ensure your information receives adequate protection.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Guru

Email: hello@guru.dating

We will do our best to respond to your inquiry promptly and address any concerns you may have.

By using Guru's services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

Contact

    hello@guru.dating